Lululemon – The Appreciation Mats

Client: Lululemon
AD: Stephanie Chan

A collaboration with Claire Tam & Lululemon to design a a series of limited-edition yoga mats that encourage guests to pause and appreciate Canada. Each mat was engraved with a design inspired by the unique beauty of different regions. The illustrations were also used as part of the larger #AppreciationNation campaign, including transit ads, window decals and in-store installations.

 



 

Anyone else loving @lululemon's new campaign?#appreciationnation

A photo posted by Kelly Heesterman, CNP (@blissholisticnutrition) on

https://www.instagram.com/p/BL48DuSg2c0/


Press:

Lululemon.com Feature